nspired by Japan, made in Italy

San, in Japanese is a polite form of speech, a mark of respect which symbolizes the brand’s commitment to the care given to the whole creation process of his garments.



The fabrics of all JOE SAN’s clothes undergo a preliminary treatment in order to make them more comfortable to wear, pleasant to touch and to give them more character. From a simple wash, to over-dye, going through manual brushing, the sponging, the stone-washed, or the bleaching, hours of manual interventions are necessary to give JOE SAN’s clothes their unique look.