Passion for sport

Brand awareness, presence in the medias and market visibility are made effective by carefully selected sponsorships of major sporting events or endorsement of celebrities, or partnerships with major brands and firms.

SERGE BLANCO brand, official outfitter of the sport department of CANAL+ and RMC radio station, is not only just for rugby fans, but has become a major reference in terms of elegance.



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Since the olympic Games in Atlanta in 1996, SERGE BLANCO is the outfitter of the sport department of CANAL +, and of all the channel consultants, almost twenty years of loyalty to the first sport’s channel in France.

The brand is also the official outfitter of RMC radio station, which is the leader in sport in France.

SERGE BLANCO is also the official outfitter of the new french rugby champion and the European champion, the RC Toulon.