#WEAREBLANCO - This is both an affirmation and a claim

Claiming a sense of belonging, an audacious, facetious and unpredictable spirit.
This spirit that brings extra soul to our brand, which means that it will never resemble any other brand.



WE ARE BLANCO, and, as such, we share values. Values of solidarity, team spirit, conviviality, commitment and respect.
#WEAREBLANCO, is also the name of the new global advertisement campaign of SERGE BLANCO brand. Shot in Paris, it shows a group of friends, gathered around french international rugby player Yoann HUGET, who divert an iconic picture, showing the brand's state of mind: team spirit, membership pride and assumed affirmation.