#WEAREBLANCO - This is both an affirmation and a claim

Claiming a sense of belonging, an audacious, facetious and unpredictable spirit.
This spirit that brings extra soul to our brand, which means that it will never resemble any other brand.

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#WEAREBLANCO



WE ARE BLANCO, and, as such, we share values. Values of solidarity, team spirit, conviviality, commitment and respect.
#WEAREBLANCO, is also the name of the new global advertisement campaign of SERGE BLANCO brand. Shot in Paris, it shows a group of friends, gathered around french international rugby player Yoann HUGET, who divert an iconic picture, showing the brand's state of mind: team spirit, membership pride and assumed affirmation.